Tests your knowledge and understanding of the key areas associated with advertising, including developing relevant advertising messages, delivery of messages to relevant audiences, production of material and the appropriate laws and codes of practice.
Public Relations Level 3
This qualification is intended for those who wish to acquire a background of the core activities found in both public relations consultancy and in-house departments.
Marketing Levels 2 and 3
Level 2 is designed for those who are new to marketing or those wishing to gain a formally recognized professional qualification. It covers a broad overview of the subject and the role of the marketing professional. Level 3 is for those already working in a marketing role or those wishing to enter the field with more advanced skills. Main topics include marketing implementation, strategies and tactics, international marketing, the internet, market research, analysis, and decision.
Selling and Sales Management Level 3
Designed for people working in sales or those wishing to work in the field at a supervisory level. The examination tests a candidate’s knowledge and understanding of the key selling techniques and management of the entire sales process.
e-Commerce Levels 2 and 3
In Level 2, candidates are tested on their understanding of e-Commerce business models, market dynamics, finance, security and legal issues related to the use of the internet for business. Level 3 develops a candidate’s skills further, concentrating on business processes, effective use of websites, managing change, personnel issues and ROI in e-Commerce.
